UPDATE: Well, it looks like Wieden + Kennedy might have had something to do with this campaign. Why would W+K’s lips be sealed if they weren’t involved? Thanks to the Wieden + Kennedy Studio blog for the link (Oregon graduates…Duck fans…makes sense.). And thanks for the links to the spoofs, which can be found below.

Jay, here.

Considering the ties-that-bind relationship the University of Oregon has with Nike (and their relationship with the advertising agency, and Oregon grads, Wieden + Kennedy, although there is no proof of their involvement), I wanted to call attention to this phenomenal piece of viral marketing.

“Real or Fake? Kobe Bryant jumps over Aston Martin”

Is it real or fake? Are you kidding? It’s fake. Real good marketing for Nike’s Hyperdunks, but fake. He shows off his Nike gear and shoes before he pulls this PR stunt. Got to be fake. Also, while I think it’s a real jump, the stunt is a fake of the Criss Angel type. Probably an optical illusion. The car’s real. The jump is real. But Kobe’s jump probably happens just out of the path of the Astin Martin.

Nice job Kobe, Nike, and Astin Martin. Got me doing your job.

Here are the spoofs:

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